Xiaomi Mi10T Pro: one of the most value for money smartphones

θήκες-κινητών

For several days we had the Xiaomi Mi10T Pro in our hands – θήκες κινητών -, which we used for several of them as our main device. Τhe company offers very strong proposals at lower prices. One of them is the Mi10T Pro, which comes with very powerful hardware, both in processors and cameras.

Design

The Xiaomi Mi10T Pro impresses from the first moment we open the box. This is a really beautiful phone, made of glass and aluminum. In general, the construction is overflowing with luxury and the sure thing is that the owner will have the feeling that they bought something really good.

The device we had in our hands came in silver which emphasizes the lines of the device very nicely and makes it really very impressive. The back is very shiny, as a result of which it easily collects marks from our fingerprints, but in the package we will find a high quality case, which also offers a change in the design of the device.

In the back we will find the cameras that protrude from the body, without being particularly annoying, while with the case they come to the same level. On the front we have several small bezels, while the 6.67 inch screen covers most of the front, offering a very even result aesthetically.

We will not find iP68 certification in the device, but we have the necessary rubbers on the SIM ports, for a basic insulation from moisture. Besides, we did not have this requirement in the price of the device. Somewhere the company took care to keep, it is the headset that also works as a speaker, offering stereo sound.

Screen

Xiaomi made a strange choice for the device, choosing the LCD screen, which is at 144Hz, for those who want something more in the field of gaming. This company option offers tremendous responsiveness to what we do on the device, while the difference is noticeable even if you are coming from a 90Hz screen.

But, Xiaomi did not stay only in the refresh rate, since we also have a very good result in the color fidelity of the screen. In fact, the user has the ability to configure the screen based on their own preferences or even set the color fidelity based on sRGB.

On the plus side, of course, is the support for HDR 10 content, something that is not common on LCD panels. This is because the screen has a high enough brightness to support this model, while also making it very comfortable to look at even in the sun. In conclusion, let’s say that the viewing angles are the best we can have from an IPS LCD Panel, so we will not have the slightest problem, even from extreme angles.

Sound

In terms of sound, the device is really impressive. We have a speaker at the bottom while the handset also works as a speaker, but with a slightly lower volume. This gives us the feeling of stereo sound. Specifically, the Xiaomi Mi10T Pro offers good volume, with deep bass and clear highs. The medium ones fill the sound nicely and the overall result is very good for a device of this money, while competing comfortably and more expensive devices.

Camera

In the part of the photo the device comes equipped with three cameras on the back. But one is the one that stands out, since it is the same 108MP camera that we find in the more expensive Xiaomi Mi10 Pro. So we will find the huge sensor, with size 1 / 1.33 ″, while in front of it we will find a f1 / 7 aperture lens with OIS.

In terms of performance, the Xiaomi Mi10T Pro from the main sensor can take quite impressive photos in good lighting conditions. The camera application makes use of the pixel binning technique, factoring photos at 27MP, with much lower noise and high levels of detail. The main camera goes extremely well in terms of dynamic range, with the photos produced having a good balance even in cases with very high contrast in lighting. The photos also have very realistic colors, without exaggeration to be more vivid than in reality.

In the basic 108MP camera we will also find the night mode to have better performance in low light. With this function we get low noise shots, well lit and quite realistic. So the Mi10T Pro does particularly well in low light, especially for a device of this price.

The second camera has a wide-angle f / 2.4 aperture lens, while the sensor is at 13MP, which is satisfactory for this type of lens that requires enough resolution to adequately capture all the information of such a large shot.

The third camera is with a macrο lens for focusing very close to our subject, while what makes it stand out is that we have autofocus, while the 5MP sensor is clearly better than what the competition offers us. Due to autofocus you will be able to choose the distance from the subject and not the fixed lens that has most of the competition.

In the part of the video we can shoot in 4K resolution at 60 frames per second, with very good quality and good dynamic range, but we would like a little better stabilization in the video.

Performance

In terms of performance, the Xiaomi Mi10T Pro comes with flagship hardware, since inside we will find the Snapdragon 865. This of course was expected, as it needs a strong GPU to be able to support the 144Hz of the screen.

The Snapdragon 865 is now a well-known chip and is characterized by strong performance and very low power consumption, while keeping temperatures at very low levels. Literally the Snapdragon 865 can run any application even if we throw it, with features comfort. Everything runs fast on the device and the 144Hz of the screen makes sure to show you how fast.

Autonomy

In terms of autonomy, we have a 5000mAh battery that on paper seems particularly powerful. In practice we saw the day end with 15-30% battery, while charging is quite fast, fully charging the huge battery in about 80 minutes, through the 27W charger that you will find in the package.

Conclusion

The Xiaomi Mi10T Pro is definitely a pleasant surprise at a time when flagships come with prices over € 1000. The device is literally excellent in everything for this money, while it easily puts them with more expensive devices.

We have a very high quality construction of glass and aluminum, while the screen is very good, although IPS LCD and you will not mind the lack of AMOLED at all. The only sure thing is that it is one of the most value for money smartphones on the market.

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What is gated content and how can it support your business?

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What is gated content and how can it support your business?

Blog posts, newsletter, corporate podcast – sharing knowledge for free is trendy. Almost every marketer, copywriter or brand manager will confirm this. What if this quality content doesn’t have to be given away absolutely free? How to make content marketing more effective?

Dear Marketer. You probably hear shouts of “Content is king” everywhere. You write a blog, create newsletters, polish every word in social media posts. Wherever you can, you share your knowledge.

It even turns out that this knowledge generates traffic to the website and actually someone is reading it. It’s just that the adventure with your brand ends there – nobody buys anything from you.

After a few months of active activities, your boss comes to you and asks “what does he get from doing all these things”. More views? It’s not enough. Your content is great and widely read, but readers take what they can and disappear without a trace. More customers or at least specific contacts to decision-makers – that’s something.

How to generate additional value for your company and more effectively “warm up” leads thanks to content marketing, so as not to give away all your work for free?

Gated content comes to the rescue.

What is gated content?

According to Paramarketing, gated content is unique, exclusive content marketing materials that you provide to the user in return for performing a specific activity, e.g. filling in the appropriate form or subscribing to the newsletter.

This is a kind of sale – after all, someone gives you their data in exchange for a specific value. Gated content will work well in both B2C and B2B systems.

Gated content responds to the needs of customers from the very top of the engagement pyramid. For those who no longer want to be passive readers, but let themselves be caught in your content marketing whirl to learn as much as possible about your industry, company and offered solutions.

It can also be a tool to reach those interested who are only at the beginning of the AIDA model, ie at the “Attention” level. They don’t know yet if they need your products at all, but they may be educating themselves at the moment.

AIDA model

Gated content includes e-books, white papers (guides, instructions and tutorials), unique webinars and podcasts, e-mailing courses or free demo versions of your products. Of course, it is only about those materials that are not related to sales, but above all, developing and valuable for your customers.

What is gated content for?

Building the image of an expert

Have you written an e-book on a given topic? This means that you are a professional and specialist in your profession. In addition, you give your customer something valuable “for free” (although you already know that it is not completely free – after all, you got a valuable e-mail address), so he will be more likely to make a purchase from you.

Acquiring leads

Gated content can be the first point of contact with the brand – e.g. for a fishing shop thanks to a well-targeted ad on Facebook, which will send new users from social media to a landing page, where, in return for entering an email in the form, you will be able to receive an e-mail a book with a list of the best lures for specific species of fish.

Heating leads

A larger mailing database is your investment for the future. You can further educate and refer people who are not yet convinced to buy to your website. After all, 78% of consumers trust and choose the companies where content marketing is best done.

Thanks to marketing automation systems that are well suited to your business, you can personalize messages and engage potential customers in clickbait customer experience activities: surveys, games, free product tests, etc.

More sales based on the principle of consistency

As a customer, you have already given someone your e-mail address and downloaded their e-book or podcast, so you consistently want to continue working with this company. This is what we think when we are at the client’s place.

You will probably say, “You don’t have it.” Nevertheless, we statistically order more in a restaurant and leave larger tips when we get a starter for free. We choose this yoghurt or cosmetic in the store, the sample of which we will receive for free. It’s just psychology and statistics.

Content marketing content analysis

Gated content immediately gives you an answer to the question of whether what you wrote is really useful to someone and whether as a copywriter and content marketer, “you’re doing a good job”. If it turns out that nobody wants to download your exclusive content, there is a mistake somewhere. Badly selected target group? Badly defined project goal?

Gated content: what should it be?

Unique – nowhere else can you gain comprehensive knowledge about a given issue in exactly the same form.

Objectively useful – for anyone to download your gated content, it must realistically respond to their needs and be a useful tool or compendium of knowledge on a given topic.

Visually attractive – text composition, graphic design and forms of conveying content in gated content materials should be the absolute top of the top possibilities of your company: if you should do something the most, this is exactly what.

Gated content: examples

Gated Content ebook example

The first example from our backyard. E-book on positioning of online stores, written and designed by our SEO experts. In exchange for comprehensive knowledge about positioning in e-commerce, we obtain a verified email to a potential customer (you must enter it in a special form to get a link to download the e-book), who may be interested in SEO services for online stores in the future. Goal: acquiring direct contacts with customers in order to build more lasting relationships with them, educate them and potential sales.

Gated content example

A similar strategy is used by GroMar, which creates e-learning platforms for companies. In return for filling out the form and subscribing to the newsletter, you can receive an e-book on e-learning entitled The “Big Book of E-learning”. Goal: increasing the newsletter database, and finally additional e-mail addresses for presenting the company’s products.

Gated content example

The Freshmail knowledge base, created in the gated content formula, is really impressive. A dozen or so valuable materials for marketers on building a mailing database or trends in e-mail marketing, and subsequent editions of the marketer’s calendar, which help in planning social media publications and newsletters of your brand.

The most popular marketer mistakes

Gated content is NOT catalogs, sales materials and product presentations – it should all be available for free, in a few clicks, on your website.

Gated content is NOT the end of your work – plan exactly what will happen after downloading your e-book. The mailing cycle? Direct contact of a new business manager? If nothing else happens, all the action will be in vain.

Gated content is NOT the time for huge consumer research – shorten the form to a minimum, the completion of which will give the user access to special materials and adapt it to the capabilities of #mobile_first mobile devices.

Gated content – is it worth doing?

Definitely yes. Lead generation, better branding and more sales opportunities are just some of the advantages of gated content. To sum up: “content really is king”, but only the one that is thought out and presented to the readers in such a form as to “get” the most measurable benefits for your company. Already 80% of B2B marketing material is gated, so don’t give it all away for free.

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What are keywords in SEO?

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what-are-keywords-in-seo/ ‎

What are keywords in SEO?

Keywords are the search terms that determine what the content of a page or article from your website will be. On the SEO side, they are the words and phrases that your potential customers or website visitors put in the search engines. search queries, also called “search queries”. Keywords are characterized by the content, the text of your website, the images, the texts, the videos that you have.

If you are a webmaster using SEO, the keywords on your page should be relevant to what users are looking for. The more relevant it is to what your prospect wants, the more likely they are to find your content in search engine results (SERPs).

Why are keywords so important?

Keywords are very important because they are the link between what people are looking for and the content you have created to meet this search need. The next question now is what is your goal with the right use of the right keywords?

Your goal in search engine rankings is to bring as much organic traffic to your website as possible from the search engine results pages (SERP). The keywords you choose to target (they are exactly the ones you choose to include in your content) will determine how much traffic you get to your website.

If you own a clothing store, for example, an interesting keyword might be some of the item categories, such as women’s dresses, evening dresses, etc. Keywords are just as important to your world, your target market, and your content, because you need to identify the keywords you will use in your content with those that the end user is looking for.

What are key-phrases?

Keywords can be very vague and enclose very general concepts and these are called general keywords or key-phrases or they can be a more specific combination of many terms and contain more than one word. These keywords are called keyword phrases or in the official English term long tail keywords.

Keywords that consist of a single term or a keyword are usually your ultimate goal (in getting them to the search engines), because they often have a temptingly high search volume. However, most of the time they have extremely tough competition and it is quite difficult as well as impossible to get on the first page and extremely rare to get in the first places of the search engines.

For example, if you have a car rental company, you may want to go out for the keyword “car rental”, but you will probably find them obscure because very big names have already taken the top positions.

Beware of “cannibalism” of keywords

“Cannibalism” of keywords and the corresponding landing pages is an issue that will create a particular problem for you in the ranking of your website in the search engines.

Especially when you are in the beginning and you have not organized the keywords properly, you tend to write articles just for the sake of writing, either because you are in a hurry to create content or because you are eager to come up with the keyword in the first places. of search engines.

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