What are keywords in SEO?
Keywords are the search terms that determine what the content of a page or article from your website will be. On the SEO side, they are the words and phrases that your potential customers or website visitors put in the search engines. search queries, also called “search queries”. Keywords are characterized by the content, the text of your website, the images, the texts, the videos that you have.
If you are a webmaster using SEO, the keywords on your page should be relevant to what users are looking for. The more relevant it is to what your prospect wants, the more likely they are to find your content in search engine results (SERPs).
Why are keywords so important?
Keywords are very important because they are the link between what people are looking for and the content you have created to meet this search need. The next question now is what is your goal with the right use of the right keywords?
Your goal in search engine rankings is to bring as much organic traffic to your website as possible from the search engine results pages (SERP). The keywords you choose to target (they are exactly the ones you choose to include in your content) will determine how much traffic you get to your website.
If you own a clothing store, for example, an interesting keyword might be some of the item categories, such as women’s dresses, evening dresses, etc. Keywords are just as important to your world, your target market, and your content, because you need to identify the keywords you will use in your content with those that the end user is looking for.
What are key-phrases?
Keywords can be very vague and enclose very general concepts and these are called general keywords or key-phrases or they can be a more specific combination of many terms and contain more than one word. These keywords are called keyword phrases or in the official English term long tail keywords.
Keywords that consist of a single term or a keyword are usually your ultimate goal (in getting them to the search engines), because they often have a temptingly high search volume. However, most of the time they have extremely tough competition and it is quite difficult as well as impossible to get on the first page and extremely rare to get in the first places of the search engines.
For example, if you have a car rental company, you may want to go out for the keyword “car rental”, but you will probably find them obscure because very big names have already taken the top positions.
Beware of “cannibalism” of keywords
“Cannibalism” of keywords and the corresponding landing pages is an issue that will create a particular problem for you in the ranking of your website in the search engines.
Especially when you are in the beginning and you have not organized the keywords properly, you tend to write articles just for the sake of writing, either because you are in a hurry to create content or because you are eager to come up with the keyword in the first places. of search engines.